Salary update 2024
We’ve crunched the numbers and compiled the latest base salary figures for key roles in sales, marketing and various leadership positions, for late stage digital start-ups to scaleups, with a typical headcount of 20 to 200. Scroll on for more details.
Software Sales
The latest benchmarked average base salaries, with double OTE earning target, and equity reserved mostly for Director, VP, and CRO roles.
Chief Revenue Officer: £150k to £175k
VP Sales: £120k to £150k
Sales Director: £100k to £120k
Sales Manager (Team Leader): £70k to £100k
Partnership Director: £85k to £110k (up to 40% bonus)
Partnership Manager: £60k to £75k (up to 40% bonus)
Account Executive (SMB): £40K - £60K
Account Executive (Mid-Market): £45K - £70k
Account Executive (Enterprise): £60k - £100k
Marketing
Marketing base salaries typically come with a bonus of 10% to 20%, and equity is mostly reserved for Director, VP or CMO roles.
Chief Marketing Officer: £150K to £180K
VP Marketing: £110k to £130k
Head Marketing / Marketing Director: £85k to £100k
Marketing Manager: £40k to £65k
This also includes titles such as Content Marketing Manager, Digital Marketing Manager, Demand Generation Manager, CRM Manager & Growth Manager.
Other leadership roles
Software
CTO: £150K to £200K
VP Engineering: £120K to £150K
Product
CPO: £140K to £180K
VP Product: £120K to £140K
Operations
COO: £120K to £180K
Chief of Staff: £70K to £100K
HR
Head of People: £120K to £180K
HR Lead: £70K to £100K
Summary
Salaries have dropped from the 2022 peak, with the range we provide above mostly offered at the lower end due to more candidates available than live jobs.
Although, this is changing - with increased hiring in Q2, continuing through Q3 and is forecasted to keep increasing in Q4.
The AI sector boom should continue in 2025 to help create more new jobs. Even though the tabloids report that AI will ‘be taking our jobs’ (and yes, some will be eliminated) but more jobs will in fact be created to fuel its expansion.
Currently, the sectors in hiring mode are AI, Fintech, Payments, Crypto, Blockchain, Cyber, SaaS, Software for Government.
The most requested level of experience for Sales and Marketing in 2024 is 3 to 6 years, pointing towards hiring a more early career workforce, and reserving the more experienced hires for Part Time or Interim basis, with less Leadership open roles. This should change in 2025.
For Sales roles, it's worth noting a premium is being asked by candidates who have to attend the office 4 or 5 days a week to cover travel costs.
DM Ellis on LinkedIn for salary data on other functions, including Software, Product, Ops and HR, or email ell@santamonica.digital.
Let’s talk!
If you’re interested in discussing salaries or want any help in benchmarking in more detail and full confidence, feel free to drop me a line:
Call: 07584 022852
Email: ell@santamonica.digital